Types Of Product Concepts In Pharma Marketing

A product concept is a general idea of the product you want to create or market. (How you want to define your brand) The idea is transmitted on 3 levels · What the brand says · What it shows · The atmosphere created The product concept must fulfill the following...
Visual Aid  Effectiveness

Visual Aid Effectiveness

Visual Aid acts as the first impression & the most important marketing tool for any pharma companies. Pharma visual content writing is an art. Effective use of visual aids depends upon the content present in the visual aid. Recently I had an opportunity to impart...